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Regulatory and Compliance Support
- ABPI Code Compliance: All marketing materials comply with the Association of the British Pharmaceutical Industry (ABPI) Code of Practice
- Medicines and Healthcare products Regulatory Agency (MHRA) Approval: Promotional content meets MHRA standards for advertising medications
- Data Privacy and GDPR Compliance: Safeguard patient data and ensure all marketing activities respect GDPR
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Educational Content Development
- Patient Tutorials: A step-by-step instructional videos and guides for patients on using the medication effectively
- Healthcare Professional (HCP) Training Materials: Detailed presentation development, e-learning modules, and webinars for doctors, nurses and pharmacists
- Infographics and Explainers: Visually engaging, evidence-based graphics explaining how the medication works, including its mechanism of action (MOA)
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Targeted Digital Campaigns
- Social Media Advertising: Reach HCPs on platforms like LinkedIn and Twitter to educate them about the new medication
- Search Engine Marketing (SEM): Optimise for keywords relevant to the drug's condition to capture the interest of patients and HCPs
- Content Marketing: Blogs and articles discussing the medication’s benefits, evidence from clinical trials, and its role in treatment pathways
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Print and Digital Marketing Materials
- Patient Leaflets and Brochures: Concise and compliant materials for inclusion in medication packaging
- HCP Detail Aids: High-quality printed and digital sales aids for pharmaceutical representatives to present to HCPs
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Outreach Campaigns
- KOL (Key Opinion Leader) Engagement: Identification and collaboration with influential healthcare experts to advocate for the medication
- Continuing Medical Education (CME): Accredited courses to train HCPs on the new medication
- Clinical Trial Publications: Assist in the dissemination of trial results through journals and conferences
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Public Awareness Campaigns
- Condition Awareness: Campaign management to educate the public about the condition the medication treats, indirectly promoting the products
- Patient Advocacy Partnerships: Cooperation with charities and advocacy groups to amplify the message
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Product Launch Events
- Virtual or In-Person Launches: Organise scientifically orientated product launch events targeting HCPs and key stakeholders
- Interactive Booths at Conferences: Design and manage of exhibition spaces for maximum engagement at medical conferences
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Monitoring and Feedback
- Post-Market Analysis: Real-world data (RWD) and social listening tools to evaluate how the medication is perceived
- Feedback Collection: Development of systems for gathering feedback from HCPs and patients to refine future campaigns
